Choosing The Right Peer To Peer Texting Vendor

December 4th, 2019

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Peer to peer texting has seen an uproar of popularity in recent years among political campaigns, non-profit organizations and political consulting firms.  We haven’t seen anything to indicate that volumes will decrease in the coming years – in fact, we only see an increase in usage.  Texting is the new method of reaching voters, directly on their cell phones – about 90-95% of all text messages sent are read within the first 3 minutes.

As election season is starting back up, it’s important to secure a reliable peer to peer texting vendor.  We’re giving you the in’s and out’s of what to look for, what to ask about, and what to avoid for your p2p texting!

A few questions to ask your potential peer to peer texting vendors

With texting still being very new to the political industry, we know there are questions you’ll want to ask your potential vendors.  Here’s a few to assist you in the hiring process:

  1. Do you comply with all TCPA, FCC and CTIA guidelines?  Anyone can send text messages out for a political campaign, however staying in compliance is what will separate the children from the adults.  Documents that state this would be a master service agreement, a terms of use, or something else that indicates that the company is in compliance.  With automated and live calls, the TCPA and FCC were all that vendors needed to worry about – now, peer to peer texting is highly influenced by the CTIA guidelines which is something that many providers overlook.
  2. How transparent is your reporting?  All peer to peer vendors should be providing full reports on each project ran.  To take this a step further, they should be providing a transparent report on delivered, spam and failed messages.  Some providers only supply you what was delivered to the phone carriers (AT&T, Verizon, Sprint and more), while a select few can actually tell you what the end-user (your voters) received.  Make 100% sure that your vendor is giving you the full details.
  3. What happens if my texting gets marked for spam?  An average P2P texting company will get your messages sent on time and do the work.  A superior company will assist you in making sure that messages are all delivered – this means they’ll help you tweak your message content to ensure that every voter is getting your content.  A select few companies are working closely with their clients to ensure 90% or higher delivery rates.  When it comes to winning an election every percent counts.
  4. Are you using long code or short code?  This is an important question to ask, due to the fact that both methods are used for entirely different types of texting.  Long code, also known by the 10-digit caller ID numbers, are what are used primarily for peer to peer texting.  Short code on the other hand, are the 5 to 6-digit caller ID numbers which are used for text blasting or automated texts.  Without an opt-in, automated texts are illegal to send for political purposes.  Peer to peer is what you’re looking for, which is when each message is sent 1:1 by an actual person.

Are You Ready To Choose A Texting Vendor?

With so many different platforms available at your fingertips, following some basic guidelines when choosing one will help you in the long run. Don’t be afraid to do your research, keep your guard up and make the right decisions to excel your campaign and get you the best results on your texting efforts!