Political Email Marketing Services

Political campaigning is moving more and more into the digital realm every year.  The average person checks their email about 15 times per day, making political emailing campaigns a top way to reach voters digitally.  When trying to get in front of your voters, why wouldn’t you count on email?

Political emails can be used for a number of different types of political campaign outreach.  Email marketing is probably most common with get out to vote messages, but we can also incorporate engaging messages, event notifications, thank you notes, important updates, fundraising and more.  The possibilities with the email marketing campaigns is truly endless, and sending them has never been so simple!

Reaching Different Political Demographics Through Email Marketing

Emails breaks traditional voter outreach by getting into the digital side of things.  With doing so, we can reach a whole new demographic of voters who have never been able to be reached before through an online presence with email marketing.  Included in this group of people are younger voters and voters who are vulnerable to persuasion.  Gaining the support of these young voters is crucial to any political campaign.

Email Engagement

With the customization available to us through email marketing, we can inform voters about anything we want to and engage with them through links and re-direct them to other places of our choosing.  Engage with your voters through the following ways:

  • Register to Vote
  • Event Sign-ups
  • Political Polling
  • Yard Sign placement
  • Collecting volunteers

These are just some of the ways you can engage with your voters through a political email campaign.

Email Personalization

Email templates can be personalized for every segmentation you need.  Point Blank Political uses the latest technology and methods of making sure that we follow industry standards and deliver the highest quality of political messages that we can.  Personalizing email campaigns is something we love to do for our clients:

  • We can add in variable data to our emails so we address each voter by name.
  • Segment your email list to create a targeted political email.  Target by party, race, gender, age and more.  Targeting your voters specifically makes them feel like you know a little about them and helps them to open up to your message a little bit more.
  • Create groups of voters who have certain traits in common and contact them in batches.

Point Blank Political knows how to create strategic and targeted groups for your email campaigns.  We’ve done the research and found the best ways to target voters based on your specific needs.  Our work on your campaign will pay off, because we’ve learned over the years what works vs. what doesn’t.

Email Best PRactices

We have been in the industry for several years and have seen the digital platforms erupt into something that every campaign can use.  Point Blank Political knows how to optimize political emails to your campaign needs and reach the voters with the most effective marketing campaigns.

We make sure to use clean and simple graphics to ensure everyone can understand your message clearly.  When sending an e-mail campaign, we know that less is more.  Clean emails are more user-friendly and ensures that everyone sees your message.  We make sure to keep our clients ideas clean and concise as well, always putting the candidate first.  Our email campaigns speak to the heart of the voters, and build contrast for our clients.  Contrast sets you apart from your opponents and defines why you are the better candidate to be elected.

If you have questions about other methods of outreach or want to know how we can customize your email campaign to fit your needs then reach out to us today and let’s get started!